Texas AMA, The University of Texas at Austin’s chapter of the National American Marketing Association, is an organization focused on developing a thriving generation of marketing professionals. We are a group of students across many disciplines and majors who are passionate about marketing
Our organization is committed to connecting the academic and professional aspects of marketing through interactive speaker series, workshops, certificates and more. Our social and philanthropic efforts strengthen bonds within our organization and with our community. Finally, we provide meaningful, hands-on experience to our members through our student-run the AMA Agency Group.
As an organization, we foster a culture of curiosity and passion for marketing. We would love for you to be a part of it! Texas AMA is proud to assist young professionals in realizing and achieving their full potential and excited to have been named as one of the Top 25 AMA Chapters in the 2016-2017 academic year.
Austin is known for being one of the best cities to work in America. This city brings a unique culture to the hundreds of companies that surround the area. At Texas AMA, we are able to explore, tour, and immerse ourselves in a variety of companies across Austin. In the past, we have visited advertising agencies, tech startups, Fortune 500 companies, and so much more!
The Forty Acres can sometimes overwhelm newcomers. Texas AMA has multiple programs, such as our mentorship, family, and social programs, to help make the transition into the university and professional world feel a lot smoother!
We have SO MANY more AMAzing opportunities for you to get involved in during your time at UT. Come check us out!
Texas AMA events offer you the chance to connect with marketing professionals, develop your marketing skills, discover new career paths, and learn every step of the way.
Texas AMA students graduate with real world experience and a mastery of marketing, giving you the toolset to change the world.
Texas AMA empowers the next generation of marketers, whether it’s through our leadership positions, workshops, or our agency.
So, what is marketing? The national American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing comes in all shapes and sizes, and is becoming an increasingly essential function for a successful business. From defining pricing structure to optimize sales to conducting market research to understand your customers’ needs to producing and airing TV advertisements during the Super Bowl, marketing professionals across the globe are making huge impacts on businesses and society.
MARKETING AT McCOMBS
Students are given the tools to succeed in today’s fast-paced, constantly evolving marketing ecosystem. The marketing department at McCombs gives students the underlying foundation necessary for a successful marketing career while encouraging hands-on, real world applications of what they are learning in the classroom.
The McCombs undergraduate marketing program is currently ranked 5th in the nation by US News & World Report.
CAREERS IN MARKETING
So what exactly can you do with a marketing degree? Simply put, a lot. Whether you are looking for something more analytical or something more creative, the world of marketing is vast and diverse; you can find something perfect for you! Here is a list of areas people with marketing degrees can get into.