ABOUT AMA

Texas AMA is an organization focused on developing a thriving generation of marketing professionals. We are a group of students, across many disciplines and majors, who are passionate about marketing

Our organization is focused on connecting the academic and professional aspects of marketing through interactive speaker series, workshops, certificates and more. Our social and philanthropic efforts strengthen our bond within our organization and with our community. Finally, we provide meaningful, hands-on experience to our members through our student-run AMA Agency.

As an organization, we foster a culture of curiosity and passion for marketing. We would love for you to be a part of it. UT AMA is proud to assist young professionals in realizing and achieving their full potential, and the success of our methods is evident in our accomplishment of being named as one of the Top 25 AMA Chapters in the 2016-2017 academic year.

Austin is known for being one of the best cities to work in nationwide. The city brings a unique culture to the hundreds of companies that surround the area. At Texas AMA, we are able to explore, tour, and immerse ourselves in a variety of companies across the city. In the past, we have visited advertising agencies, tech startups, Fortune 500 companies, and so much more!

The Forty Acres can seem like a large place for newcomers. Texas AMA has multiple programs, such as our mentorship, family, and social programs, to help make the transition into the university and professional world feel a lot smoother!

We have SO MANY more AMAzing opportunities for you to get involved in during your time at UT.

Opportunities

Texas AMA events offer you the chance to connect with marketing professionals, develop skills, discover new career paths, and learn every step of the way.

Results

Texas AMA students leave with real world experience and mastery of marketing, giving you the toolset to change the world.

Growth

Texas AMA empowers the next generation of marketers, whether it’s through our leadership positions, workshops, our agency, and much more.

ABOUT MARKETING

So, what is marketing? The national American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing comes in all shapes and forms, and is becoming an increasingly essential function of a successful business. From defining pricing structure to optimize sales, to conducting market research to understand your customers’ needs, to producing and airing tv advertisements during the Super Bowl, marketing professionals across the globe are making huge impacts on businesses and society.

MARKETING AT McCOMBS

Students are given the tools to succeed in today’s fast-paced, constantly evolving, marketing ecosystem. The marketing department at McCombs gives students the underlying foundation necessary for a successful marketing career while encouraging hands-on and real world applications of what they are learning in the classroom.

The McCombs undergraduate marketing program is currently ranked 5th in the nation by US News & World Report.

CAREERS IN MARKETING

So what exactly can you do with a marketing degree? Simply put, a lot. Whether you are looking for something more analytical or something more creative, the world of marketing is vast and diverse; you will find something perfect for you! Here is a list of areas people with marketing degrees can get into.

Chief Marketing Officers
Advertising & Creative
Public Relations
Brand Management
Event Marketing
Musician Promotion Marketing
Sales
Market Research
Data Analytics
Product Marketing
Content Marketing
Business Development
Account Executives
Social Media Marketing
Digital Marketing

QUESTIONS?

If you have any questions, don’t hesitate to reach out to us at
AMAatUT@gmail.com