One of the best parts of marketing is the fact that it is so reliant on one’s creativity. One is free from the typical shackles of the corporate world and allowed to play around with different elements in order to achieve a goal in whatever endeavors they are pursuing. However, a problem every creative person comes across is a mental block. New ideas seem tough to come by, but because of the career path you’ve chosen, you need to be prepared. So, here are some ways to get over the mental block and be more creative.
- Have a journal. A journal is a great place to write down any sort of creative idea. It is good to keep one on you at all times so you can add whenever creativity strikes. This is also beneficial if you hit a mental block because you have a built up list of ideas that you can fall back on to.
- Listen to different kinds of music. Music is a very powerful thing and different songs can trigger different emotions and mental capacities. I personally prefer music with no words for creative brainstorming sessions, but the music you use is all a matter of personal preference.
- Talk it out. I like to engage in all sorts of conversations with people I know really well or do not know at all in order to see if I can somehow stimulate my creativity. This is useful when I have a mental block as a fresh perspective from those other people can usually be of aid.
- Study other creative works. No matter what industry you are in, there are creative people who push boundaries. It helps to study them and see how they work and what you can learn from them without copying their work. This could mean anything from studying the cinematography of movies from the 70’s to observing a brilliant modern graphic designer.
- Be yourself. Definitely the cheesiest advice, but I’ve always held a belief that every person’s creativity stems from their own unique abilities and perspectives on life. Trust that you’ll be able to channel that uniqueness, because honestly you’re the only one who can. So even when you do have a mental block, trust that you still have the ability to create something very cool.
I hope this advice helped! I also turned some of these tips into video form, so if you would like to check that out, watch the following video from 0:00-1:18.It’s definitely a little more personal, but I hope you like it! Finally, if you follow these tips you should find yourself stepping up your creative game and potentially get over those mental blocks quicker.
Article by Aditya A.